Any business that wants to understand how their customers feel about their product, brand, or company should conduct a satisfaction survey. Understanding your customer’s wants and needs will help you retain your current customers and grow your business.

We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.

When you conduct a customer satisfaction survey, what you ask the customers is important. How, when , and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.

Customer satisfaction survey

Customer Satisfaction Surveys gather customer feedback on how satisfied users are with your service and/or products. Taken a step further, customer satisfaction survey can also be used to measure customer loyalty.

Questionnaire template: Customer satisfaction survey

Service satisfaction survey

Similar to the customer satisfaction survey, these surveys measure satisfaction levels for services provided. These surveys pertain to services only and do not include questions about products. Consulting firms, entertainment businesses and healthcare professionals alike use satisfaction surveys to improve their services.

Questionnaire template: Service satisfaction survey