Event Surveys

Hosting an event can be a lot of fun. Planning an event, however, can be a lot of work. Creating an event planning survey can save you hours of time and money, not to mention make your life easier because everything you need is all in one place.

You can also use an event survey at every stage of your event. From the planning stages to attendance, to post event, SurveyExpression makes it easy to create even the most complicated event planning and satisfaction surveys imaginable.

Listen, Learn and Make Your Next Event a Success

When planning and executing events, there is nothing greater than receiving feedback. Whether you plan business events, networking events, conferences, seminars, trade shows or trainings; attendee feedback is the key to learning about the needs and expectations of your target market so that you can create business and marketing plans that guarantee continued success.

Creating an online survey with advanced online survey software can be a cost effective way to collect attendee feedback.

In the world of event feedback, there are three main types of event surveys. It is up to you what surveys you would like to implement into your plan. The types of surveys you choose to implement depend on the data you expect to collect, and whether you have time to develop and administer surveys, and collect, manage, analyze, and interpret survey data.

3 types of event surveys

Pre-event survey. A pre-event survey can be emailed or sent as a link on a postcard to attendees prior to the event to assess attendee expectations. Feedback collected can help you focus your sales and marketing efforts. A pre-event survey can also be used as a tool to qualify sales leads as in a lead qualification survey. The lead qualification survey can contain a pre-developed set of qualification questions to collect valuable information that is used for the purpose of generating new sales.

Mid-event survey. During the event, you can give event staff access to an iPad or Tablet PC to conduct a mobile survey, or set-up station kiosks or PCs with an online survey near registration, a booth, or in another highly visible location to collect immediate attendee feedback. Review real-time data to get an immediate look at how well your event is going, learn more about consumer needs, or qualify a lead in real-time.

Post-event survey. Following the event, email an invitation to attendees to complete an online feedback survey or send a link on a postcard. Attendees can evaluate the effectiveness of various aspects of your event such as individual speakers, seminar topics, training sessions, product demonstrations, exhibitors and sponsors, as well as rate their overall experience with the event. Post-event surveys often provide the most important feedback. If you have budget or time constraints, the post-event survey is the most important survey to administer.

Event planning survey

Event planning surveys are perfect for getting input from guests about where to hold an invite, what type of food they want, having them RSVP, as well as follow-up with them after the event is over. Using an event planning survey can help make planning any event seamless and efficient.

Questionnaire template: Event planning survey


Event registration form

Maintaining a list of attendees becomes easier to manage when using the RSVP form. Generate an auto-email response so you know when someone has responded. Send an email reminder to those who have not responded – these can be scheduled in advance. You can also schedule a thank you email to be sent following your event.

Questionnaire template: Event registration form


Post event survey

Create an event satisfaction survey to gain insight on how to improve future events. Used with an email action you can easily follow-up with people who have attended your event to see how they liked it. Getting the feedback you need to make your next event even better is just a survey away!

Questionnaire template: Post event survey