INFLUENCING FACTORS ON CONSUMER BUYING BEHAVIOUR OF LUXURY GOODS
Answers marked with a * are required.
1. INFLUENCING FACTORS ON CONSUMER BUYING BEHAVIOUR OF LUXURY GOODS
  I am conducting a research titled INFLUENCING FACTORS ON CONSUMER BUYING BEHAVIOUR OF LUXURY GOODS as a degree requirement as part of the Bachelor’s Degree in Business Administration.

Related to this, I would like to ask for your help in providing me with necessary data for my research. The questions in the survey are related to spending habits, reasons for choosing certain goods, and overall observations on luxury goods.

Please feel free to answer the questionnaire – it will only take approximately 6-8 minutes. I sincerely appreciate your assistance and support in this research. Kindly fill in the questionnaire as soon as possible due to a limited time constraint that I have.
 
1. Age *
       		 
 
2. Gender *
       		 
 
3. Status *
       		 
 
4. Which country are you from? *
 
 
5. What is your average monthly income? *
       		 
 
6.

Do you own a luxury good/luxury goods? If yes, please specify what brand(s) and what item(s). If no, would you like to own one?

(Luxury goods in this study are: Clothing or accessory items between 300 euros to 5000 euros, or even above. Brands studied are for example Louis Vuitton, Chanel, Gucci, Hermès, Dior, Prada, Dolce&Gabbana, Escada, etc.)

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7. If you answered yes to the previous question, when did you buy your first luxury item? Please specify at what age, reason (gift, just because you wanted it, etc.), from whom did you get it from or did you buy it yourself.
 
 
8. Why do you buy luxury goods? Please give your own reasoning or explanation.
 
 
9.

How important are the following characteristics when buying luxury goods (or if you would buy a luxury good)?

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  Not important at all Slightly/somewhat important Very important Indifferent/I do not know
Rarity (not everyone has it)
Quality
Price
Aesthetics (looks, material, etc.)
Buying experience
Heritage behind brand (history)
Status
 
 
10.

Which of the following steps do you usually follow when purchasing luxury goods?

(Choose only the ones that most often apply to your behaviour; for example, if you usually just recognize that you need/want a luxury item and you go straight and purchase it, please check only the two boxes that indicate this.)

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11. How often do you buy luxury goods? *
       		 
 
12. When purchasing luxury goods, is/would your purchase decision most often be based on need or want? *
       		 
 
13. How long do you think about your purchase decision? Pick the option that most often applies to you.
  Few moments (impulse) At least a week A few weeks Months
Luxury goods worth 300-600 euros
Luxury goods worth 601-900 euros
Luxury goods worth 901-1200 euros
Luxury goods worth 1200+ euros
 
 
14. Which of the following most likely influence your purchase decision?
       		 
 
15. Which of the following social media accounts do you have? *
       		 
 
16. How do the previously mentioned social media sites affect your buying behaviour?
  I get inspired but do not purchase as a result I am not affected I get inspired and make a purchase decision because I saw it here
Blogs
Facebook
Instagram
Pinterest
 
 
17. Which of the following blogs do you read? You can choose multiple options. *
       		 
 
18. Please explain in your own words what is a luxury good in your opinion? *
 
     
 
 

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