Sponsorship at the Isle of Wight Festival
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  This research is being conducted for an undergraduate Events Management dissertation. The overall purpose of the dissertation is to examine the effectiveness of sponsorship at the Isle of Wight Festival. The questionnaire should take approximately 5 minutes to complete and your response will remain completely anonymous and only used for the purpose of this research.
 
1. How many times have you attended the Isle of Wight Festival? *
       		 
 
2. How long was your last stay at the Isle of Wight Festival? *
       		 
 
3. Thinking of your previous visit/s, list all the sponsors you recall from the Isle of Wight Festival.  *
 
 
4. From the sponsors you recall, please state your attitudes towards each brand (i.e. positive, neutral, negative, loyal, no relationship at all)  *
 
 
5. Are there any particular sponsors which stood out to you? And why? 
 
 
6. Sponsorship at the Isle of Wight Festival is effective in creating positive attitudes towards brands (e.g, offering brand experiences on site)  *
       		 
 
7. The sponsors of a music festival would affect my opinion on whether or not to attend the festival  *
       		 
 
8. Any brand or company should be able to sponsor the Isle of Wight Festival (e.g. energy drinks, web suppliers, alcoholic beverages)  *
       		 
 
9. Are there any particular brands you feel should not be sponsoring the Isle of Wight Festival. If so, why? 
 
 
10. In which location would you say you noticed sponsorship the most?  *
       		 
     
 
 

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